Disney spokesman Dennis Rice said the studio believes “Apocalypto” will have broad appeal despite the subtitles, subject matter and controversy surrounding Gibson. "If it’s a good movie, people are going to see it,” Rice said. ( a Disney spokesperson) “One of the great things about Mel Gibson is that he is a great filmmaker and he has a proven track record,” he added, referring to the success Gibson has had with such films as “Passion” and the Oscar-winning “Braveheart.” Rice said Gibson will actively promote the film which will be marketed as “Mel Gibson’s Apocalypto.” Gibson has publicly apologized for his remarks during the arrest and offered a long interview with ABC’s Diane Sawyer to explain what happened.
Gibson has said he hopes to find a wide audience for the film about a pre-Columbian villager who is captured by Mayans to be used as a sacrifice to appease their gods.
“One doesn’t ever make a work of art for an elite. I think that is a very selfish and big mistake,” Gibson said. The film, which cost Gibson’s Icon Productions an estimated $30 million to make, was shot in Veracruz, Mexico, using local people who had never acted.
A few reviews based on the rough cut screenings have been positive.
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